this post was submitted on 11 Feb 2025
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I can’t blame enshittification on this one. The dating app model doesn’t work, period. Even in the case of a completely free, non-profit app, you still have the problem that as people pair off they leave the dating pool.
The fundamental problem is that there’s a nonzero subpopulation of people who either have no interest in or are incapable of forming a stable long term relationship. As the dating pool filters over time, these folks get more and more concentrated in the population. This leads to the experience getting worse and worse for people who are interested and capable because they keep matching up with the wrong people.
But how do you keep making the line go up, especially in a "market" with such a guaranteed drop-off point in user retention? You can do what these companies do and fill your apps with bots to keep engagement metrics up and users coming back as they fail to date your fake users. I'd call that enshittification, and it probably makes everything worse in this case.
It is enshittification and it’s how they make money. But my point is that fixing enshittification doesn’t fix daring apps in the long term.
Very true. I was just saying that you can also blame enshittification for it going down like it has as well. Burning the candle at both ends and all that.