this post was submitted on 11 Feb 2025
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So.. it’s definitely their fault somehow and not…. I don’t know… enshitification?
I can’t blame enshittification on this one. The dating app model doesn’t work, period. Even in the case of a completely free, non-profit app, you still have the problem that as people pair off they leave the dating pool.
The fundamental problem is that there’s a nonzero subpopulation of people who either have no interest in or are incapable of forming a stable long term relationship. As the dating pool filters over time, these folks get more and more concentrated in the population. This leads to the experience getting worse and worse for people who are interested and capable because they keep matching up with the wrong people.
But how do you keep making the line go up, especially in a "market" with such a guaranteed drop-off point in user retention? You can do what these companies do and fill your apps with bots to keep engagement metrics up and users coming back as they fail to date your fake users. I'd call that enshittification, and it probably makes everything worse in this case.
It is enshittification and it’s how they make money. But my point is that fixing enshittification doesn’t fix daring apps in the long term.
Very true. I was just saying that you can also blame enshittification for it going down like it has as well. Burning the candle at both ends and all that.
Is Gen Z becoming the new Millennials?
"Gen Z is ruining the Dating App Market!"
yes, they do this kind of propaganda to young people since gen x. its all bullshit.
the kids are fine.
The article says as much. But it's also definitely both. While the dating app scene has been abysmal for the last 10 years or so, Gen Z is also a lot less sexually active than previous generations were at their age. There've been a few reports on how Gen Z is having less sex, and how they have less demand for sex in media because they grew up inundated with sexualized media their whole lives. It's pretty interesting to see the attitude shift toward sex with the generations.
This brings up an interesting point because my first thought when I read "inundated with sexualized media their whole lives," my first thought was, "In this Puritan culture?!" On the one hand, ads are all about using sex to sell products, while on the other, advertisers want nothing to do with anything that isn't 'kid friendly' content. You just need to look at how sanitized the internet has become by corporations to see that at work.
But I think there's something to be said there, and I think it goes deeper than just "the kids these days live in a Godless society of homosexual perverts" or whatever. I think the normalization of sex and availability of information about sex and sexuality has probably influenced it. I'd also say that the current state of the world and the stress of daily life have as much of an influence on this as the amount of sexualized media in their everyday lives. It's been a noticeable thing with Milennials having less sex and fewer kids from stress, both financial and otherwise, and I see no reason that wouldn't continue to trickle down to other generations. And even the amount of media out there, regardless of type, has just as much of an effect. If you have books to read and movies to watch, you're less likely to pop out kids accidentally because you were bored and got frisky.