My take is that she appeals to what I'd normally refer to as "low information" people. People who get their news from headlines (and never read the whole article EVER), believe in clickbait, are too busy to stop and learn about anything in any real way. It's because she's one of those people.
They're impulsive, probably bored with their life, always looking for a quick fix or 'hack'.
Maybe they're moms who feel out of the loop and want a cool friend to look up to and make them feel included.
Maybe it's as simple as they're someone who just wants a light laugh now and then (that's what got me hooked) and think that her little bites of 'vulnerability' are genuine and not just a set-up for her next sale.
This type of person is generally suspicious of things that make them think critically and just want the biggest pay off with the lowest amount of effort. They're not looking at the zoom-out of what she's doing because they're distracted by her minute-to-minute updates.
And she's one of those people, too. She's flitting between trends, topics, dopamine rushes, and instructions from her management company — she's trained herself to have zero attention span, so she doles out 'information' in that same fashion. And her followers eat it up, sadly.
For a fun challenge, you can play Spot The Convenient Stretch Marks! if you compare this photo to the one where she's in those awful boots poolside, from just the other day.
Amazing how her totally not-edited body 'shows up' with stretch marks when it suits a client. Both photos are taken from about the same angle.
Such sketchy practices. Shameful.