A secret trick that dumb liberals who performatively denounce "mud-slinging" overlook is that if your insult to your opponent is undeniably funny or resonant, they cannot repeat it to shame you because it will get more people to laugh at them than to be outraged on their behalf.

The RNC recently tried to attack Kamala by showing a clip of her laughing at Trump being called the r-slur, but too many people get why Trump would be called that, and the "how dare she" responses were overpowered by responses saying "based."

This is also why the Vance couch cushions bit is effective, there is no way to condemn that insult by name without humiliating yourself more than you shame your insulters.