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I really don't think requiring login will kill YouTube. only the privacy conscious people will leave but majority of people won't even notice.
It might.
YouTube's business case is that it is the easiest to access video platform and pays out the most to content creators. Adding a login wall may be enough to allow a competitor to come in and compete against that, especially given how YouTube videos are embedded on other websites.
monopoly & lockin mitigate risk of migration.
That is the whole point of monopoly & lockin.
which is why it is the primary strategy being used against humankind, now.
By all factions, not just gov't, business, or NGO's, or churches, but ALL of them.
_ /\ _
Yeah, youtube is pretty much unusable without login in due to all the shitty videos recommended by default.
Depends on how you use it.
I use youtube without login to see videos of specific creators or to search for specific videos.
I have no use for the recommending system.
Well sure, I was being overly dramatic. But once you require a login, then you're no better than tiktok or Instagram. At that point, what's the draw? They'll lose a lot of traffic.