Remain "More of the same but we will try make it better"

Brexit "the current situation is shit and everyone's giving you the same old arguments again don't trust them. If you vote Brexit we can have all your dreams come true"

Remain was one option. Brexit was about 5 different options depending on who was pushing it. So Brexit offered a lot more options in a sort of Schrodinger's paradox.

Basically what was being offered was more freedom to make our own choices and not have the EU pulling us down. Not having to have the stupid EU rules and not having to pay the stupid EU money, we could keep all our fish and be rich. It offered power, freedom, growth, wealth. (In reality we had great veto powers, we could help form rules, the EU membership was a bargain, who gives a fuck about fish).

Also Boris Johnson is a massive [can we swear here?]. And would sell his own children for his own personal gain, but for some reason is loved by the British, seen it as a way to make a name for himself by going against the grain and pushing for something no logical person would vote for. When that unexpectedly came true he hid in a fridge and ran away for a few months (actually true).

It was an absolute shower and just shows how uneducated the British public is. It's their own God damn fault all the info was out there, someone just said what they wanted to hear and they believed it.