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Funimation To Shut Down Completely On April 2; Deleting Purchased Digital Copies
(www.animeexplained.com)
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They don't care about losing customers to piracy just like fast-food restaurants don't care about losing people to grocery stores.
They've realized it's more profitable to take further advantage of an ever-shrinking pool of customers.
If you can charge 1 customer twice the price of what you could charge 2, then you make more money because you require less overhead.
I definitely agree with you but I'm not sure how far they can take this in an economic situation that is currently devolving into a major recession and has all the macroeconomic factors of an incoming second depression.