this post was submitted on 27 Nov 2023
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DRS Your GME

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The Secret Weapon Behind Chewy Founder Ryan Cohen's Success - May 4, 2020 (www.entrepreneur.com)
submitted 11 months ago by jersan@lemmy.whynotdrs.org to c/drs_your_gme@lemmy.whynotdrs.org
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[–] Xanthrax@lemmy.world 10 points 11 months ago* (last edited 11 months ago)

It was! I got that information from a biased source though, I worked with Petco corporate.

The idea is: you operate at a loss to undercut your competitors, in hopes you'll attract long time customers. Eventually, they either ramp up costs, or legitimately have a way to cut down the costs of operations. Usually, it's the latter.

If I remember correctly, most of their money was also spent on marketing, which honestly worked. We'll see how that continues to play out, though.