this post was submitted on 14 Jun 2023
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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)
submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world
236 comments fedilink hide all child comments
 

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,โ€ said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[โ€“] Steeve@lemmy.ca 31 points 1 year ago (2 children)

Your wish has been granted, all small businesses have gone bankrupt because nobody knows they exist and since the only form of advertising left is undercover guerilla advertising campaigns every post on every platform is secretly an advertisement!

[โ€“] Belgdore@lemm.ee 18 points 1 year ago (1 children)

I think people should be allowed to promote products and services, but those promotions should not be given any more weight than any other kind of post. The problem is when advertisers are allowed to buy spots on a site.

[โ€“] Steeve@lemmy.ca 13 points 1 year ago (1 children)

Wouldn't that just turn into who can afford the most vote manipulation on their reddit posts?

[โ€“] TheMauveAvenger@lemmy.world 11 points 1 year ago (1 children)

Isn't that how it works now anyway, in addition to regular ads?

[โ€“] Steeve@lemmy.ca 5 points 1 year ago

You're not wrong!

[โ€“] OofShoot@beehaw.org 15 points 1 year ago (1 children)

Ahh! Oh no! Who could have ever foreseen these consequences??