this post was submitted on 17 Nov 2023
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I may be wrong but from what I've heard from some "small" content creator on YouTube the money from the sponsored talks in their video is a much bigger part of their income than money from youtube coming from the YouTube-selected ads that play before/during the video.
Also, this part do not give any money to YouTube and do not use/collect any data on you.
The point remains, all Sponsorblock does is skip the video ahead. Something most rational people do anyway even without the extension. And creators to my knowledge don't get paid based on the number of views their sponsored sections get.
They do and they don't.
I am not aware of any creators who get sponsorships paid in impressions. Albeit, I don't really talk to anyone who goes hard on tiktok or instagram so there is that.
But it is not at all uncommon for a sponsorship deal to include some metrics. They want to know retention rate, how often people skip past your sponsor bits, etc. And youtube DOES record that. Many videos will have a little chart if you mouse over the tracking bar that shows the most rewatched portions.
And if you can demonstrate that people tend to actually watch your sponsored segments? You often can get a MUCH bigger check. Its why a lot of mid-tier creators will do a skit for their sponsored segment. And why the really big ones completely phone it in because they know the vast majority of their watches are people who can't go to sleep without having Ninja talk about how he can't be around women who aren't his wife.
How would anybody confirm whether the sponsor ads are being watched or not?
I believe YouTube provides analytics on this to the creator which may be shared with a potential sponsor before a deal is made.
Ah TIL. Thanks for the details.
Take it with a grain of salt, as I can't provide any sources and I'm not a YouTube content creator. I just remember some channels sharing than.
Can confirm. I upload YouTube videos and it shows me stats on which parts of the video people watch.