this post was submitted on 02 Jul 2023
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That is my understanding as well.
I think this will kill some demand though which might result in trucks sitting on lots this time next year. If RAM and Toyota come out with their own compact trucks Ford may be forced to introduce some incentives with that kind of MSRP.
The success of the Maverick means everyone is now trying to make a compact truck to compete with it. Competition is usually good for the consumer.
Toyota already has a compact hybrid about to come out. 2024 Tacoma in early 2024 will get a Hybrid motor.
Are they planning a compact pickup? The Tacoma really is more a midsize nowadays.
I don't think they are. But also, if you want a "compact truck" why not get a Minivan? You get the convenience of being able to choose between hauling 7 people, or a crap load of stuff all in a nice comfortable cab, and you get a free COVERED bed (fold all seats down, you can fit a ton of sheets of plywood easy)
I don't know of any minivans that can get 40MPG. A bed is useful for loose material, things like gravel, dirt, or mulch. Not to mention, I am not sure if minivans can fit 4x8 sheets.
The base price for a minivan (Toyota Sienna) is like $36k, almost $10k more expensive than the latest Maverick pricing. Siennas also aren’t really any easier to find either, they’re very in demand by young families right now.
Agreed with a lot of your prospective on functionality and I’m hopeful minivans are making a comeback as they’re much more practical than the half ton or full size pickups people are buying.
That is fair, however where in the heck are you going to find a base Maverick?
You’re not unless you order it. Although I suspect you might see better availability starting this model year.
I think the point here is that the Maverick is quite a bit cheaper than a minivan. I think a more fair comparison, speaking of price only, is a half ton like a Tacoma or Ranger.
But I wholeheartedly agree with your point that many people would be better off with a minivan than a truck. A minivan provides the functions needed for most people much better than trucks do, and come with better MPG and a comfier cabin.