Heck, the most significant thing we can do as individuals is to adopt a plant-based diet, yet less than 1% of us do.

True, and I'd like to take this opportunity to remind people that if everyone ate 10% less meat it would be similar to getting 10% of people to stop eating meat. So you don't have to become vegan, but doing meat free Monday is already quite something. Reducing meat consumption will also save you money! Being ovo-lacto-vegetarian is way cheaper than being a meat eater and (and probably cheaper than being a fully fledged vegan).

It has been 5 years since I've reduced my consumption of red meat and poultry to 1 portion a month. I still eat seafood (which I try to get oceanwise) and eggs (free run), milk is mostly from oats but I still use dairy for lattes and dessert recipes. It has been waaaaay easier and cheaper than I though it would.