this post was submitted on 31 Aug 2023
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chapotraphouse
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Yep. That's exactly it.
There was a period, at least a few years and probably more like 5 or so, where there was a short meme cycle to the point where sometimes a meme format would be stale within a month or two and there was a huge churn of new meme formats that would be constantly emerging.
Then it's like someone just turned the tap off and the culture died (I wonder if something shifted in 4chan maybe?) and now we're just stuck with wojacks.
Speaking of which...
There genuinely was a change in 4chan and I've often wondered if this had a profound effect on the rest of internet culture. It sounds silly, but I can't deny that something's really changed.
moot (previous 4chan admin) retired from the site in January of 2015. After he left there was a scramble for mod positions and a honest to goodness white supremacist plot to control the site. That's definitely when things started to feel weird. I don't really know how or why the wider internet was impacted, it was probably multiple things at once, but 2015 seems like a weird shift of a year