this post was submitted on 17 Aug 2023
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chapotraphouse
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Yeah Reddit's name could have been "Promote or Censor" because that is literally what the point of the whole site is, and they even have a threshold at which it literally hides the comments and you have to expand it by clicking a barely-visible button
Their whole expiriment was the gamification of content curation to goad users into doing their heavy algorithmic lifting for them. And for a long time, their algorithm was better than most social media’s because it had more substantial buy-in. It was easier to get votes because votes are private and easier to get people invested in the content because of the “community” model.
Facebook and Twitter’s algos eventually got better at tweaking a bunch of knobs to maximize engagement, but in terms of UX, they always just felt random or like they were constantly fucking with their balance. I don’t think we saw any meaningful overhauls in algorithmic curation until TikTok. But maybe I’m missing some more niche platforms. Anyone else remember Phillip DeFranco launching a scrollable video news platform like years before TikTok was a thing?