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Microsoft 365 sees 43% price hike thanks to Copilot — existing customers safe until renewal
(www.tomshardware.com)
this post was submitted on 18 Jan 2025
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Make the easy thing the better-for-sales thing, obviously.
But seriously, negative-approval has been a sales enabler for ever. People will often just roll over and accept it vs churning to something else. That's why 'loss-leader' works, as people will start with one product and sunk-cost fallacy will keep them from churning as the vendor tightens the screw.