this post was submitted on 30 Nov 2024
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Googling Is for Old People. That’s a Problem for Google. (www.wsj.com)
submitted 2 months ago* (last edited 2 months ago) by mesamunefire@lemmy.world to c/technology@lemmy.world
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https://archive.today/?run=1&url=https%3A%2F%2Fwww.wsj.com%2Ftech%2Fgoogling-is-for-old-people-thats-a-problem-for-google-5188a6ed

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[–] FlyingSquid@lemmy.world 4 points 2 months ago (1 children)

The second threat is the rise of “answer engines” like Perplexity which, well, do what they say on the tin. OpenAI has added internet search to ChatGPT, Meta Platforms is exploring building its own search engine, and even AI chatbots that can’t search the internet are proving increasingly capable at addressing many questions. They’re also becoming ever more widespread, as Microsoft and Appleintegrate them directly into the operating systems of all the devices they make or support.

That is not an improvement, it's just also not really any worse.

[–] sibachian@lemmy.ml 2 points 2 months ago (1 children)

it's an improvement in a way. today marketing for most businesses is 80% google ads, 20% facebook ads. google is massively manipulating google ads to practically steal money because they're the only player in town. if adspace is spread thinner, google is fucked, and small business owners actually stand a chance against the big behemoths with infinite pockets.

[–] FlyingSquid@lemmy.world 1 points 2 months ago

But in terms of actual information it could be worse thanks to AI hallucinations and poor training materials.