this post was submitted on 31 Oct 2024
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Apple
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My immediate reaction is 'because they don't have to be'. Laptops are very very bright these days because the expectation you'll be using them outside and thus need to be able to overwhelm the sun.
Desktop monitors don't have to/aren't used like that, and so there's no reason to have them be as bright.
Also, the brighter the monitor the more color will start deviating from being completely accurate, and something like a studio display is aimed at creators who want it to be perfectly accurate, so that's likely another part of it.
I don't think I'd buy an Apple monitor mostly due to them being priced in a way that really makes no sense: for what your wife is doing I'd look at the ASUS ProArt monitors. They're focused on accuracy and creator workflows, come calibrated, and for the price difference you could buy three or four of them instead....