Because this is likely to drive a lot of people to try switching. And they're the type of people who try to convince other people to switch, too. Techies, etc.

When forced with trying to keep family safe from abusive and/or manipulative ads, this is a pretty hot topic. Plenty of people tell their family what browser to use and even set it up for them with ad blockers, etc.

I've recently had some experiences that tell me my parents are at a vulnerable age and can't fully protect themselves, so it's pretty important to have control of this.

Its not google services i worry about ive pretty much degoogled everything i can. Its the google bits so deeply embedded into almost every website across the internet. If they implemented some tpm bs into chrome that somehow Verity's itself with tpm and google servers before it loads anything then that instantly makes a majority of websites juat not work on ff with no fixes backdoors or bypasses. They will try, we have little hope in stopping it, and most people wont even notice let alone give a fuck.