Because this is likely to drive a lot of people to try switching. And they're the type of people who try to convince other people to switch, too. Techies, etc.

When forced with trying to keep family safe from abusive and/or manipulative ads, this is a pretty hot topic. Plenty of people tell their family what browser to use and even set it up for them with ad blockers, etc.

I've recently had some experiences that tell me my parents are at a vulnerable age and can't fully protect themselves, so it's pretty important to have control of this.