Right wing politician claiming to care about men's rights and sexism? Sure. This is just another attempt to distract people from the real problems within the government. There should be a single social equalities minister, which is what the role already is, really. It just so happens that misogyny is literally everywhere in the world and that men (as a man myself) are advantaged in numerous ways. Imagine being a woman in Pakistan.
There are some social stigmas and problems from cultural beliefs, such as the idea 'men don't feel' and other bs, but in truth anyone with a brain realises how invalid these arguments are. What we actually need is better education and access to information, so people don't fall into this shit in the first place and can see through the flaws of people around them and not follow into conformism blindly. If anything, the idea of having a male counterpart is just serving to further the divide by continuing to separate people based on superficial qualities. If you really want to end sexism, you need to treat people as equals regardless of sex, and to get others to do the same. It will require lots of activism to do so because far too many people hold discriminatory beliefs towards both sexes that they are taught from a young age and hold emotionally rather than logically.
From what I have observed, so many people claiming to care or talking about 'men's rights' really just have a victim-complex and are very emotionally immature. It's all too often the same people who cry about women being bitches or being shameless onlyfans models. For all the problems women face, it's barely even comparable. That isn't to invalidate sexism against men, but just to mean that they are not even nearly close in terms of discrimination experienced.
Most people just don't care enough to do anything about injustice, or don't think about it at all. It's infuriating to see how apathetic and irresponsible people can be. Just look at the meat industry. People could stop, but they don't. They only care that their virtue is signalled and that the suffering is far enough detached and out of sight so that they don't have to face it and actually self-reflect on their cognitive dissonance or flaws. What's worse is that eating meat is often culturally engrained, and so similar to religious indoctrination, even harder to quit. All this, done by years of lobbying of the meat industry and other unethical practices. These problems of injustice are deep-rooted in our society, and entitlement/lack of empathy. The arguments used for factory farming these days are the same slavers used in the past, and even now it is just transferred elsewhere so that people can be exploited all for a cheaper product to consume.
Things get even sadder when you realise that all the injustice in the world is for nothing but ego or extreme selfishness. I honestly think it's a large reason people still believe in religion. When you face the injustice in the world and become aware of it, you either have to ignore it/find a way to cope or actually do something. As long as people remain ignorant, uneducated and don't have empathy for others, this will continue.