It is. Basically, It's a story about a film that destroys the mind of anyone who watches it, similar to the 'King in Yellow' book. It's not about curses or magic, but rather something so indescribable and beyond human comprehension that simply experiencing it causes people to lose something in the process.
Just in case someone truly believe that all this s**tshow would just disappear without Trump around. Let's face it, he's a symptom of the problem, not the main cause.