Why spend billions a year on a search engine when someone will pay you billions a year to use theirs?
This isn't gaslighting, it's the basics of tenet capitalism.
In what scenario does Apple generate 20 billion a year by owning a internet search product?
Search engines are a dead end. The future is a LLM that can tie its results to sources.
I have more confidence in Apple getting that right than Google. Google doesn't even have the confidence in themselves to brand their product with Google in the name.
This is hardly a new business model. In the olden days there were 900 numbers for this. Commercial shows hot sexy women. Actual person on the line was not.
I'm guessing the difference here is lack of disclosure.