Also not a lawyer, but as I understand it: impeachment isn't a criminal prosecution. It's a political tool to remove a president from office, regardless of reason.
Whenever a Republican is president, GOP acts like Impeachment is a murder trial, requiring proof beyond a reasonable doubt of a crime. When a Democrat is president, GOP acts like Impeachment is just a chance to undermine (and possibly even remove) a powerful political opponent.
It's the same as their view of the budget deficit/national debt. It's all performative and entirely disconnected from law or reality.
I don't know much about advertising, but paying nearly $900 for just under 700 clicks seems like a bad return on investment to me. But I guess that depends on what you're advertising, how much it costs, and how many of those clicks actually resulted in purchases.