It’s not that hard to understand:
Development of games requires resources. More resources trends with better games (coin flip). If every player pays, the game development gets the best possible quality. And artists get to keep their electricity bill paid for the week.
Denuvo argues that their product guarantees the most resource extraction possible. This is debatable, and I personally lean on the side that it’s not as effective for revenue collection as advertised.
Nobody got rich being honest.