Baldur’s gate 3 is heavily based off DnD 5e, so many(but not all!) tips applicable there are also applicable here.
In short, it’s an action economy game, so the best thing to do 95% of the time is either killing an enemy as fast as possible, or stunning an enemy so it can’t attack you while you murder the rest of its group. Things like healing, buffing are usually best done out of combat, though bonus action heals like Healing Word are often useful and you shouldn’t discount buffs, just try to apply them pre combat.