Here's how it works at my job:
Monday- "We came in as the number one provider of our particular service in the nation for the 10th year in a row! Let's spend $100,000 to force everyone to meet in person in a smelly convention center at 7am to CELEBRATE!"
Tuesday- "WE NEED ALL HANDS ON DECK! YOU PEOPLE HAVE TO START SELLING MORE! DO YOU PEOPLE EVEN WANT A CHRISTMAS BONUS THIS YEAR??? DO YOU NOT REALIZE THAT OUR NUMBER ONE COMPETITOR IS STILL IN BUSINESS AND NOT COWERING BENEATH US YET???? UNTIL THEY GO BANKRUPT AND WE CAN LAUGH AT THEIR CRIES OF SORROW WE ARE IN PANIC MODE!!!!"