this post was submitted on 24 Jul 2023
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Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

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[–] hellishharlot@lemmy.world 34 points 1 year ago (1 children)

I've never been more sure of my decision to move to the fediverse. Y'all still on Twitter should go make a mastodon account

[–] brothershamus@kbin.social 5 points 1 year ago (3 children)

Is there a recognized excellent guide for non-techy-people-moving-from-twitter-to-mastodon?

I don't twit, but I can see how it would still baffle the average user.

[–] Ragnell@kbin.social 4 points 1 year ago* (last edited 1 year ago) (5 children)

https://joinfediverse.wiki/Getting_started_with_your_Fediverse_account

Also, if they miss quote-tweets there's Firefish, which is still on ActivityPub and can talk to Mastodon, that has quote-posts.

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[–] loobkoob@kbin.social 3 points 1 year ago (1 children)

I don't know about guides, but I do agree it can be a little confusing. Trying to work out what instances are and which one you should join is difficult until you understand the concept and a little about how the tech works - it's the same with the threadiverse. Realising it's like email domains is what made it click for me.

And if you personally ever decide to get into Mastodon: you're on kbin already, which federates with Mastodon and has support for microblogging, so you don't even need to do anything new - you just need to start using that functionality on kbin!

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[–] Roundcat@kbin.social 30 points 1 year ago (5 children)

And yet every journalist, youtuber, podcaster or creator complaining about it will do everything in their power to find an excuse not to leave.

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[–] dowath@kbin.social 27 points 1 year ago* (last edited 1 year ago) (5 children)

The twitter branding was one of the few things actually going for it. Oh look a cute birdie, oh look the house is a birdhouse! GET IT!

Now it's, an X? A meaningless X? With a birdhouse home icon and bird-related words everywhere?

[–] muse@kbin.social 13 points 1 year ago

It looks close enough like a swastika that he can sell merch easier to his fanbase. Armband sales are gonna go through the roof

[–] Ragnell@kbin.social 8 points 1 year ago (1 children)

He killed the blue canary in the outlet by the light switch. Where is the birdhouse in our soul now?

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[–] roguetrick@kbin.social 26 points 1 year ago

What, is he trying to ensure his new product is entirely branded as "shit"? I am amazed. Usually you rebrand to get away from something the previous direction was doing. Considering he was still operating on the goodwill from the previous direction while actively tanking the platform, this is astounding.

[–] givesomefucks@lemmy.world 25 points 1 year ago (4 children)

Couldn't even pay for the new logo....

Twitter replaced the logo after Musk requested for people to post logo submissions and that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” Musk then pinned a tweet featuring a video created by a Twitter user named Sawyer Merritt and changed his own profile photo to the new X logo. Musk did note that the new X logo is an “interim” one, so it could be replaced at a later stage.

[–] Frz@lemm.ee 13 points 1 year ago (2 children)

Uh, what? There’s gotta be some copyright issues with doing this…

[–] EnderWi99in@kbin.social 8 points 1 year ago* (last edited 1 year ago) (6 children)

How? He's owned "X" for decades. It was the name of his first company. Dude is obsessed with calling everything X.

[–] Hellsadvocate@kbin.social 10 points 1 year ago (1 children)

I think he means the artwork for the letter since the font is commercially available?

[–] kirklennon@kbin.social 3 points 1 year ago

US copyright law doesn't allow for protection of something like that. A dingbat, yes, but if it's very plainly recognizable as an X then the exact shape and output of that typeface isn't protectable. You can even print out a font, scan it, and create a new copycat font from it. The only thing you can't do is reproduce the actual typeface file itself, which is fundamentally a single copyrighted piece of software. Some other countries allow more protection on the shapes of individual letters, but I don't think you'd ever win a case anywhere on such a simple geometric shape as this X.

[–] LoafyLemon@kbin.social 4 points 1 year ago (1 children)

The current logo is a copy of the one from XOrg Foundation.

[–] BailOrgana@kbin.social 4 points 1 year ago

Not really; the XOrg logo is clearly designed in two parts, with a break between the two sections. It's absolutely reminiscent of it, though, just different enough that you can't really call it a copy.

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[–] givesomefucks@lemmy.world 6 points 1 year ago

I mean, a functional company would have made it a legit co tests with terms/Conditions so that they owned every submission or at least the winner.

Musk probably just sent the tweet and picked a winner, so yeah, they may not own it and if they start using it the creator may be able to sue.

[–] Midnitte@kbin.social 3 points 1 year ago

No doubt infringement issues there - I've seen similar existing logos online, not to mention very old ones like X11.

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[–] MxM111@kbin.social 19 points 1 year ago (1 children)

Click X to go to Twitter. No the other X - you just closed the window.

[–] _haha_oh_wow_@kbin.social 11 points 1 year ago

Closing the window seems like a better choice, let's call it a happy accident.

[–] Nicenightforawalk@kbin.social 17 points 1 year ago

Xtinct is what’s going to happen

[–] ChaosOnion@kbin.social 16 points 1 year ago (9 children)

He scared off a large portion of developers, killed third party clients, destroyed validated users via monetization, let bad actors back onto the platform, and thrown away iconic branding for edge lord bullshit. Manchurian CEO.

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[–] Staark@kbin.social 12 points 1 year ago (4 children)

Musk is one of the biggest cretins I have ever witnessed. Why is he destroying an easily identified, well known brand logo and replacing it with an X?

[–] HeavenAndHell@lemmy.world 5 points 1 year ago (1 children)

‘Shut yo mouth, I’m not “Tweeting” at you, I’m X-ing’

Yeah its such a dumb rebrand and he tried to call Paypal ‘x.com’ too. Musk is as creative as moth shit.

[–] brothershamus@kbin.social 5 points 1 year ago

Sir, I represent Moth Shit Local 454 and we take offense to such characterization.

[–] magic_lobster_party@kbin.social 5 points 1 year ago (3 children)

I wonder what the equivalent to a “tweet” is going to be.

[–] sab@kbin.social 14 points 1 year ago* (last edited 1 year ago)

They really need to be referred to as xits, with people xitting all over the place. There's a solid argument to be made that the platform has been full of xit for a while now, actually.

[–] eggest@kbin.social 12 points 1 year ago (2 children)

He's already said tweets will now be known as X's.

Great isn't it?

“Hey, have you seen Obama’s ex?”

[–] brothershamus@kbin.social 3 points 1 year ago

I'm gonna x about this.

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[–] SpaceMonk@kbin.social 10 points 1 year ago (1 children)

I know these articles get made but they don’t have to get posted.

[–] D-ISS-O-CIA-TED@kbin.social 9 points 1 year ago

I'd like to see more news about tech, and less news about social media

[–] brothershamus@kbin.social 10 points 1 year ago

Cue marketing professors the world over, having fits over what "branding" is and what one should never, ever do with it.

Seriously that meme about "I thought he was a genius because I don't know about rockets . . " is just more real-life every day. Your roll, Tesla.

[–] TingoTenga@kbin.social 10 points 1 year ago* (last edited 1 year ago) (1 children)

I have a hard time imagining that a letter individually considered, with only minimal stylization, will not have lots of issues for being protected and defended as a trademark.

[–] FaceDeer@kbin.social 5 points 1 year ago

Also, how do you Google something like this?

[–] Gutotito@kbin.social 8 points 1 year ago (1 children)

Isn't that the old Xerox logo?

[–] Untitled_Pribor@kbin.social 3 points 1 year ago

Looks more like x.org's logo, just without the ring

[–] Xeelee@kbin.social 7 points 1 year ago* (last edited 1 year ago) (1 children)

Buy one of the most recognisable brands on the planet and then just toss it overboard and replace it with something totally bland. Only a true business genius could come up with an idea like that.

[–] FfaerieOxide@kbin.social 4 points 1 year ago

Yeah, but for a little while at least he'll have an X that hasn't left him.

[–] lemmyng@beehaw.org 7 points 1 year ago (1 children)

That logo looks an awful lot like the X Window System one.

[–] LineNoise@kbin.social 8 points 1 year ago (1 children)
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[–] LChitman@kbin.social 4 points 1 year ago (2 children)

Has anybody considered that Musk could be engaging in a Trading Places style billionaire competition, wherein the players try and trash their multi-billion dollar tech company faster than the others?

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[–] xc2215x@kbin.social 4 points 1 year ago (1 children)

This seems like an Elon decision that he likes not one that is good for the site.

[–] brothershamus@kbin.social 4 points 1 year ago

As opposed to? :D

[–] AFKBRBChocolate@lemmy.world 3 points 1 year ago

He's wanted an X company for so long - it feels like something from a teenager desperately trying to be edgy.

He got x.com in 1999, trying to make an online bank. He then bought/merged with a company that was doing an online payment system, envisioning it as part of X, but that got rebranded to PayPal and ended up being spun off separately, ultimately bought by eBay. The online bank thing failed.

I think he's probably going to try to make Twitter the base for a new online bank thing, but I hope not too many people are dumb enough to trust their money to Musk.

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