Reddit's API pricing increase has negatively impacted developers like the creator of Apollo, who may struggle to continue providing their services. The CEO's response to user concerns has been evasive, leading to feelings of being unheard. In response, some subreddits are considering protests, but short-term actions may not have a lasting impact if users return quickly. A frustrated author emphasizes the need for longer boycotts or influential individuals deleting their accounts to achieve real change. They urge users to confront the issues and seek alternatives that combine community engagement with better management. The author encourages readers to consider deleting or deactivating their accounts, acknowledging the challenges of starting anew but remaining hopeful for a better future.