One of the ideas that I've seen thrown around is that all 27 Bay Area transit agencies should be branded as one. For example, instead of telling customers that you have to take SolanoExpress, BART, and AC Transit, they would all be branded as one (for example, Bay Area Regional Transit, or BART :p). I think this could be an interesting way of making the region seem more integrated to the average person, even if all the agencies still maintain their own control.
What do you all think?