this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] sphxre@ani.social 128 points 6 days ago* (last edited 6 days ago) (15 children)

Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?

Not only do I see your comment, it's not yet buried even 5 days after you've made it.

[–] dantheclamman@lemmy.world 30 points 6 days ago

Yes! Welcome to the fediverse

[–] atx_aquarian@lemmy.world 22 points 6 days ago
[–] mysticpickle@lemmy.ca 17 points 6 days ago
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[–] daniskarma@lemmy.dbzer0.com 67 points 6 days ago (9 children)

Ok tidy up this place. We have visitors coming soon.

[–] robbinhood@lemmy.world 21 points 6 days ago (1 children)

The announcement is why I created a username here. I doubt I'm coming alone.

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[–] RememberTheApollo_@lemmy.world 38 points 5 days ago (2 children)

You’re gonna pay the mods then, right?

Right?

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[–] HawlSera@lemm.ee 34 points 5 days ago (2 children)

Do it, please, the subreddits need to migrate here

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[–] bromosapiens@lemm.ee 81 points 6 days ago (12 children)

I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

[–] phoenixz@lemmy.ca 18 points 6 days ago

I left 2 years ago from my 13yo account, deleted everything as well

Obligatory Fuck You spez

No regrets, I love Lemmy

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[–] CastorSulMush@lemmy.world 29 points 6 days ago (1 children)

More ads? There's already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?

[–] CHKMRK@programming.dev 12 points 5 days ago (4 children)

There are ads in comments now?

[–] BitsAndBites@lemmy.world 16 points 5 days ago

Yep, ads masquerading as comments. It's awful. I'm so glad I moved to Lemmy.

[–] underfreyja@lemmy.world 11 points 5 days ago* (last edited 5 days ago)

Yeah, people like me and I assume you, who used to browse reddit via a third party app or with RES + an adblocker on pc did not see it but it's a bit insane how much ads there's already on reddit right now. I migrated to GNU and firefox last week and forgot to add the extensions as I was just looking for some information in the Endeavour subreddit and I was shocked at the state of "default" reddit.... I'm glad I left and I hope most of the userbase will...

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[–] Toribor@corndog.social 33 points 6 days ago (8 children)

I'm not on Reddit much these days but every time I am and I see threads with people discussing these Reddit policy changes Lemmy gets mentioned. Usually with people complaining they already tried or couldn't figure it out or that it isn't good enough...

I think as the enshittification marches on they'll be some more exodus from Reddit but generally I think everyone is just getting used to all online social media being a total corporate disaster.

[–] scaryvicar@lemm.ee 36 points 6 days ago (5 children)

I just joined yesterday because of this article. Honestly I feel like I’m using Apollo to access Reddit again. My Reddit account was 12 years old and I deleted it.

[–] cyrano@lemmy.dbzer0.com 17 points 6 days ago (2 children)
[–] actaastron@reddthat.com 9 points 5 days ago (1 children)

Thank you! I literally signed up 30 mins ago after seeing Lemmy mentioned a few times on Reddit. I'm at the 'what the heck is this, where am I' stage but feel like I understand how it works a bit better now!

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[–] Butterpaderp@lemmy.world 12 points 6 days ago (1 children)

It's not that everyone's getting used to the current hellscape of the internet. Kids born today have never experienced a world without it. I watched my niece playing on my dad's phone, and she was just blasting through every single ad, interacting with every ad until it took her to the install page, and then she moved on to the next ad. People were upset about the tiktok ban cause they didnt care about their data. Shit like that is wild to me, coming from the early internet era.

Unless countries step up with better tech laws, I only see it getting worse from here.

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[–] wirebeads@lemmy.ca 18 points 5 days ago (6 children)

Looks like I dropped Reddit at just the right time.

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[–] Brown_dude69@lemmy.world 44 points 6 days ago (7 children)

Just came to lemmy again after learning this shit!! mass exodus coming soon

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[–] HairTransplants@lemmy.world 20 points 5 days ago (1 children)

i hope there is a mass migration here

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Another day of thanking my past self for leaving

[–] daggermoon@lemmy.world 51 points 6 days ago (1 children)

That's why I left. I regret nothing.

[–] Captainautism@lemmy.dbzer0.com 21 points 6 days ago

I’m so glad I left.

[–] shortrounddev@lemmy.world 34 points 6 days ago (1 children)
[–] StupidBrotherInLaw@lemmy.world 32 points 6 days ago

We all float down here 💩💩💩

[–] five82@lemmy.world 35 points 6 days ago (3 children)

I haven't had an account since the Apollo purge but fuck Spez.

[–] T00l_shed@lemmy.world 26 points 6 days ago (2 children)

The api shit they pulled is why i left and never went back

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[–] eagleeyedtiger@lemmy.nz 31 points 6 days ago (1 children)

Can't wait to see the mental gymnastics subreddit moderators will perform to defend this!

[–] schema@lemmy.world 25 points 6 days ago* (last edited 6 days ago) (5 children)

It was wild how spineless most of them were when the API stuff happened, and it showed how attached they are to their little bubble of power.

And some of them acted even more pathetic with virtue signaling.

Like the r/de mods allowed memes for a full week in "protest". Such rebels... they sure showed spez with that one...

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[–] cupcakezealot@lemmy.blahaj.zone 30 points 6 days ago

watch them lock old reddit behind a paywall just because it's the best part about reddit

[–] sma3in@lemmy.world 13 points 5 days ago

fuck /u/spez

[–] njordomir@lemmy.world 24 points 6 days ago (5 children)

Is there anywhere I can find a complete scrape of Reddit threads and comments from before the 3rd party app apocalypse? There was a lot of useful info shared on there, but I don't want anything to do with what that site has become. I'm happy just to CTRL+F a big dataset. It'll probably still work better than either Reddit or Google does nowadays. Without media I imagine I could fit it somewhere.

Also, Spez is a greedy little pig boy.

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[–] needthosepylons@lemmy.world 22 points 6 days ago

What's Reddit? A clone of Lemmy?

[–] harrys_balzac@lemmy.dbzer0.com 20 points 6 days ago (2 children)

So, what's the stage after "enshitification"? "Enspezed?"

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[–] Absaroka@lemmy.world 26 points 6 days ago (4 children)

Late this fall, after all of the nonsense on Reddit, Facebook, and Instagram I asked myself a very simple question.

"Is the reason I joined these sites still valid? What do I actually enjoy about social media these days?"

The answer was basically "rose colored glasses."

I joined **Reddit **after the 'deaths' of Slashdot and Digg. It became my source to get new and interesting content I probably wouldn't have found otherwise. Now it's bots arguing with bots and 75+% of the content is just recycled shit by people trying to make money. Much of the rest is from people trying to manipulate you.

Delete.

I joined Facebook to keep in touch with my friends and family - especially those I don't see often. Over time, the amount of good content from people I knew dropped to maybe 25% of my feed. Most of it now is AI-generated bullshit or more of the same recycled content you see on Reddit.

Delete.

I joined Instagram to share some of my landscape photos and view some of the great photos some close friends were sharing. Over time that became less and less. Queue the recycled and AI-bullshit content.

Delete.

So, I challenge everybody to ask themselves do they actually enjoy social media? Do these sites actually add value to your life and in any way remain true to their promise when you joined them so many moons ago. Are you actually making any connections with people? The 'social' in 'social' media? Or just watching people talk at each other, not to each other.

After answering those questions, the answer about whether to stick around is pretty clear.

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[–] tiaxcrystal@lemm.ee 21 points 6 days ago

That's why I'm here. Just made an account. Sick of everything being a goddamn subscription.

[–] Eezyville@sh.itjust.works 18 points 6 days ago (4 children)

As much as we'd like to joke about the sudden influx of new Lemmy users that will result from this lets all be real, it will be a few new users. Most Reddit users will accept whatever is thrown at them from that company while crying about it on Reddit. I don't know what the phenomena is but it seems that most people would rather stay on the bad platform than try something new and slightly different. I'm cool with that, I like niche platforms.

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[–] magnetosphere@fedia.io 24 points 6 days ago (3 children)

Reddit has gotten so bad that it’s funny. I love reading about whatever awkward, bumbling cash grab they’re trying next.

What’s a good word for constant, ongoing enshittification? Diarrheafication?

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[–] Littux@lemmy.world 11 points 6 days ago

r/spezholedesign

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