this post was submitted on 03 Jan 2025
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"The biggest scam in YouTube history"

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[–] simple@lemm.ee 275 points 1 week ago (3 children)

Hell yeah. Huge respect to him and the other youtuber that exposed this, it's crazy that Honey just pocketing most of the referral money has been undiscovered for so many years.

[–] sunzu2@thebrainbin.org 80 points 1 week ago (8 children)

There is a YouTube video that literaly said they were scamming from 2020.

Linus tech tips figure it out a year back and stop shilling it once they figured it out but for some reason didn't make a video about it?

[–] JohnDClay@sh.itjust.works 67 points 1 week ago (8 children)

They didn't make a video about it because they thought it was a problem for creators, not a problem for consumers. They may have communicated to creators separately to drop honey. They talked about it publicly once they found out honey was also lying to consumers about what they did.

[–] DasAlbatross@lemmy.world 62 points 1 week ago (9 children)

They didn't say anything because they're not pro consumer, they're pro linus media group. They didn't want to appear to be unfriendly to advertisers. There's a reason tech jesus was able to do a big expose on how crap their videos are. They want to churn out content and make money. Being seen as a problematic channel for advertisers doesn't help that.

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[–] pineapplelover@lemm.ee 61 points 1 week ago (1 children)

It was Megalag and his channel is amazing. The colorblind scam glasses investigation was amazing

https://www.youtube.com/watch?v=vc4yL3YTwWk

[–] echodot@feddit.uk 21 points 1 week ago (7 children)

I don't get how anyone thought they would work. If your color blind they obviously don't magically alter the receptors in your eyes.

[–] webghost0101@sopuli.xyz 21 points 1 week ago* (last edited 1 week ago)

Colourblindness knows many types, most can still see color. Some types even see more or shifted colors.

At least on paper it seems plausible to measure the colour detection cones per iris and then build a filter to strengthen color per eye for which detection is lacking.

The moment i realized they sold them without detailed personal eye scanning involved i knew they were a scam. Gimmick at best. Worst part is they seem catered to people as gifts for colorblind friends, thats just a way to obstruct people from analyzing them to much. What are they going to say? “I dont for a sec believe this overly saturated view is realistic and your gift sucks”? No, they will say “wauw thank you” and shove it in a drawer somewhere next day, never to mention them again.

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[–] bizarroland@fedia.io 55 points 1 week ago (6 children)

I can see how it happens though.

No one was doing any oversight on their practices. If you were running a referral affiliate link system, it must have seemed like honey was doing a really good job bringing customers to you.

I'm just kind of disappointed that nobody inside the company ever spoke up or blew any whistles and said "Hey, this is at best unethical if not entirely illegal and either way exposes us to the risk of a massive lawsuit, maybe we should just actually do our jobs instead of stealing the work of other people."

[–] lobut@lemmy.ca 66 points 1 week ago (1 children)

I dunno man, whistleblowers aren't getting good treatment from what I see. Two got "suicided" last year from Boeing and OpenAI. The two Theranos whistleblowers were treated really poorly. I felt so bad for them. They're doing talks on ethics and stuff and I only wish them the best. They stood their ground on what they believed in.

[–] grue@lemmy.world 44 points 1 week ago (3 children)

Whistleblowers are always treated poorly because the people in charge never like being called out for their crimes. That's why you've got to have an exit strategy, like Snowden.

[–] Gloria@sh.itjust.works 27 points 1 week ago (1 children)

I can see how nobody blew the whistle, leave his cushy job, prepare for 3-5 years of juristical drama exposing your name and image only to spend the rest of your live living in check notes… Russia.

[–] grue@lemmy.world 26 points 1 week ago (2 children)

Obligatory reminder that Snowden intended to go to Ecuador and only got stuck in Russia because that's where he was when the US revoked his passport.

[–] Aqarius@lemmy.world 21 points 1 week ago

Another reminder that France, Spain, and Italy forced the Bolivian president's plane to land in Austria because they thought Snowden was on it.

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[–] dukeofdummies@lemmy.world 35 points 1 week ago (14 children)

I'm not. What do you get as a reward for blowing the whistle? Genuinely?

  1. There's no bounty, even if there was you wouldn't get it for at least a year after you blow the whistle.

  2. Once it's discovered it's you, you're fired. There goes your paycheck, your health insurance. Now your home is in jeopardy and you have no decent income verification to get a new one.

  3. Good luck working in any job even remotely related to what you know. You now have a stigma in any background check and while a privately owned mom & pop might look at you favorably, there ain't a single corporation who will take pride in hiring you. You're risky.

The most ethical person, is one with no debt, who owns their home, and has 8 months expenses saved up. That's not most Americans right now.

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[–] dance_ninja@lemmy.world 132 points 1 week ago (1 children)

Glad he mentioned Honey/PayPal isn't the only one operating in this space. Capital One has been trying to push their program on me for quite some time.

[–] rustyricotta@lemmy.ml 33 points 1 week ago (2 children)

I haven't seen anyone mention Rakuten. I see it occasionally on r/buildapcsales giving a sizable cashback (10-15%) on big ticket items like GPUs or monitors. I've used to some benefit, but I assume it's the same shtick as honey.

[–] boonhet@lemm.ee 21 points 1 week ago (3 children)

It has to be the same shtick as honey, but unlike honey you're getting some value from it I guess.

For a moment after watching the Honey video, I considered setting up a company and a browser addon to do the same, but be upfront about it: You buy items, we get the affiliate fee, but you get half the affiliate fee as cashback in a month or two when it's been processed and paid out, at least for some large storefronts like Amazon and then other high ticket items like NordVPN which apparently pays a huge percentage out to affiliates because it's so overpriced they can have outrageous discounts and/or pay affiliates.

Then I realized it'd be a pain to set up on the legal side of things likely.

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[–] RunawayFixer@lemmy.world 112 points 1 week ago (7 children)

Honey in the chrome webstore: 4.7 stars. With no clear way to see written reviews, just the aggregated stars are visible.

Honey in the firefox add-ons store: 3.2 stars.

Honey in Trustpilot: 2.7 stars. Closed for new reviews since 4 days, but old reviews and history are still accessible.

Google manages to do worse than trustpilot. Google is once again confirming what a useless company they've become.

[–] dependencyinjection@discuss.tchncs.de 43 points 1 week ago (5 children)

I don’t trust reviews at all at this point, from any service like those mentioned.

I will say that it’s diabolical that trust pilot closed the reviews. Meaning people can’t express there disappointment with the app, and that people might still trust it.

[–] faultyproboscus@sh.itjust.works 21 points 1 week ago (5 children)

Trustpilot tries to weed out fake reviews. A huge influx of reviews all at once looks like fake reviews. And, to be fair, I imagine a chunk of those reviews are "fake" in that the reviewers never used the app. It's easier for Trustpilot to cut off new reviews for the time being than to deal with evaluating all these new reviews.

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[–] __nobodynowhere@startrek.website 43 points 1 week ago (2 children)

One upon a time, websites had actually useful coupons and RetailMeNot was created by the people who made BugMeNot and it was great, but more and more websites caught on and RetailMeNot was bought out to the tune of $300 million.

Then everything went to shit.

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[–] VerPoilu@sopuli.xyz 37 points 1 week ago (7 children)

I'm struggling to understand how everyone thought Honey made money. I have assumed from the first time I saw an ad for them that this is how they operate. It's not like it's difficult to prove or disprove either.

[–] EngineerGaming@feddit.nl 111 points 1 week ago (3 children)

I just assumed they operated by collecting and selling user data. So while I knew the business model was unethical, I didn't expect them to get more creative!

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[–] theherk@lemmy.world 75 points 1 week ago (2 children)

I love the number of people coming out of the woodwork with “obviously” ex post facto. Like everybody could just intuit how this operated, both in the affiliate stuffing and the deal agreements. It is difficult to show the latter.

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[–] ipkpjersi@lemmy.ml 41 points 1 week ago (3 children)

I thought they made it from selling user data.

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[–] Jimmycakes@lemmy.world 38 points 1 week ago (1 children)

Well that's just because your are mommy's smart boy. You're just so much smarter than all the other little boys.

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[–] Empricorn@feddit.nl 34 points 1 week ago (5 children)

I'm so, so sick of these comments every time some shady shit is uncovered. "How could no one else see this, you're all so stupid, I knew from the very first ad!"

Yes yes, you're mommy's special little genius, despite conspicuously absent comments from that time...

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[–] Babalugats@lemmy.world 26 points 1 week ago (1 children)

Affiliate links and coupons should be banned.. Artificially inflating prices so that some users can add a code to get a discount. Huge in antics for years, but growing rapidly in Europe for the last 10.

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[–] FundMECFSResearch@lemmy.blahaj.zone 23 points 1 week ago (27 children)

Can someone ELI5 what honey was actually doing?

[–] EncryptKeeper@lemmy.world 59 points 1 week ago* (last edited 1 week ago)

Using browser exploits to steal commissions from affiliate links without even the user knowing. Let’s say you follow an affiliate link to a product and you go to checkout. When Honey pops up and tells you either that it found you a discount (or even if it pops up to tell you it didn’t find you anything) it secretly opens a new tab to the page which replaces the cookie in the browser that contains the code that identifies who to give the commission to. Instead of the person who gave you the link getting their commission, Honey gets it instead.

Then if you used PayPal checkout, they would also “find” you discounts but swap them out with lower ones and pocket the difference. For example you buy something for $10 and they find a 30% off coupon, but tell you it’s a 10% off coupon. You go to checkout with PayPal and they charge your card $9 but only pay the merchant $7 and pocket the other $2.

[–] TheGalacticVoid@lemm.ee 45 points 1 week ago (1 children)

Everyone else is only talking about the scummy affiliate revenue stealing, but that's been public info for a while.

The more alarming stuff is that they partner with businesses to manage the coupon codes shown on Honey. If a business doesn't want consumers to have discounts below a certain percentage, they can remove those coupons from Honey. This means that Honey no longer does the thing that it's advertised to do, and they're getting paid affiliate revenue after lying to consumers.

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