For the film’s director, Jeff Fowler, there was only one thing to do: win back that trust, and do it fast.
“The fans needed to know that they were being heard, and they needed to hear that from me,” Fowler said about a tweet he sent out just two days after the trailer was released: “The message is loud and clear… you aren’t happy with the design & you want changes. It’s going to happen.”
Why is this so hard for other businesses to understand? Just listen to people and make what they actually want, stop trying to trick them.