this post was submitted on 06 Nov 2024
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This has to be the idea of the century

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[–] TORFdot0@lemmy.world 13 points 4 hours ago (1 children)

Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”

[–] umbrella@lemmy.ml 2 points 2 hours ago
[–] irotsoma@lemmy.world 6 points 4 hours ago

I mean that's standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it's the same product.

[–] iAvicenna@lemmy.world 5 points 4 hours ago

"have you tried painting it pink, then maybe they will like it"

[–] bruhsoulz@lemmy.ml 5 points 5 hours ago (1 children)

Bro looked at apples corny branding and envied it 😭🤞

[–] weeeeum@lemmy.world 8 points 4 hours ago (1 children)

As always, Microsoft is always one step behind apple.

At least apple intelligence was a little clever, its abbreviation is still "AI"

But windows intelligence? That just sounds fucking stupid. As an operating system windows is not known for its intelligence. Stupid slow, bloated, spying sack of shit software.

[–] calcopiritus@lemmy.world 5 points 4 hours ago

They should've looked at their star software product: Microsoft access.

Now presenting: Access Intelligence

[–] Teknikal@eviltoast.org 10 points 8 hours ago

Give it another 6 months and it'll be "Skynet for xbox" or something similarly worse.

[–] eleitl@lemm.ee 15 points 11 hours ago

That would be an oxymoron.

[–] baatliwala@lemmy.world 45 points 18 hours ago (2 children)

Copilot is fantastic branding tbh. It's like the MBAs want change for the sake of keeping their jobs.

[–] njordomir@lemmy.world 9 points 5 hours ago (1 children)

I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone's face and made us all hate it. Now they have to rebrand and hope we don't hate that too. Spoiler, we will.

[–] weeeeum@lemmy.world 2 points 4 hours ago (1 children)

Don't even know why they think rebranding it will work

People aren't stupid. Referring to shit with another word doesnt make it any less gross.

[–] WhyJiffie@sh.itjust.works 1 points 1 hour ago* (last edited 1 hour ago)

don't fool yourself. people still don't know how to install windows. consider the outside world, not just our echo chamber

[–] TheGrandNagus@lemmy.world 21 points 12 hours ago* (last edited 10 hours ago)

For real.

I dislike Copilot with a burning passion, but I can't deny it's an amazing name. Because that's what AI in an OS should be.

A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

Of course that's not what MS is doing, they're doing it to shove gimmicks down our throat and to scoop up data en masse.

Windows Intelligence is just... Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

[–] jagged_circle@feddit.nl 5 points 11 hours ago
[–] thisphuckinguy@lemmy.world 28 points 18 hours ago (1 children)

So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.

[–] weeeeum@lemmy.world 2 points 4 hours ago

Shoukd name it "Micro intelligence".

[–] Why9@lemmy.world 34 points 20 hours ago (4 children)

It's such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they're even doing in the building.

Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime... They're all very descriptive and cool sounding names of their software products. Copilot is a great name that they're throwing away along with Cortana because their crappy practices are crappy.

[–] cyberpunk007@lemmy.ca 18 points 19 hours ago

Let me just windows app into my computer to see if it's still called copilot.

[–] levzzz@lemmy.world 7 points 18 hours ago

It came from github copilot, which quite literally codes alongside you, like a copilot.

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[–] trespasser69@lemmy.world 27 points 20 hours ago (1 children)

Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

[–] JustJack23@slrpnk.net 8 points 16 hours ago

Yeah I love that it's just a shitty product, but no, go on try fixing it with ✨ rebranding ✨

This is not only for Microsoft, AI is overhyped as a whole.

[–] remer@lemmy.world 38 points 22 hours ago (3 children)

Why don’t they just call it Clippy?

[–] jagged_circle@feddit.nl 3 points 11 hours ago

Because IM NOT WRITING A FUCKING LETTER

[–] T156@lemmy.world 6 points 16 hours ago

Or reprise their old assistants from XP.

At least a "computer Wizard" would make them stand out compared to ChatGPT in a funny box.

[–] cyberpunk007@lemmy.ca 4 points 19 hours ago

Or artificial intelligence explorer. AIE for short. And give it a blue icon of an E or something.

[–] pjb@lemmy.spacestation14.com 32 points 23 hours ago

Excellent to see that Microsoft's product strategy continues to just be a flailing mess.

[–] kalleboo@lemmy.world 35 points 1 day ago

Microsoft try not to copy everything Apple does challenge: Impossible

At least "Apple Intelligence" is cute because the initials for it are A.I.

[–] simple@lemm.ee 115 points 1 day ago (3 children)

If they did this from the start it might've sounded fine, but now it just feels like they're trend-chasing after Apple Intelligence...

[–] spookedintownsville@lemmy.world 28 points 1 day ago (1 children)

I mean they're already trend-chasing with the Windows 11 UI.

[–] TheGrandNagus@lemmy.world 2 points 10 hours ago* (last edited 10 hours ago)

Seems a lot more similar to Gnome and KDE than Apple tbh.

They have a history of copying stuff (including branding) from Linux projects.

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[–] Quicky@lemmy.world 93 points 1 day ago* (last edited 1 day ago) (4 children)

No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

[–] Omega_Jimes@lemmy.ca 14 points 20 hours ago (3 children)

It sounds invasive. Like it's a private intelligence agency and not a chat bot.

[–] BobGnarley@lemm.ee 6 points 17 hours ago

Perfectly on brand for Windows then lol

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[–] illi@lemm.ee 32 points 1 day ago (4 children)

Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

[–] vrek@programming.dev 17 points 23 hours ago (9 children)

I have no love for Microsoft but their naming is one of the worst parts... Let's make a game console! We'll call it Xbox!... That sold well let make another! We'll call it xbox360... Time for a refresh on the gaming console! We'll call it Xbox one... Another refresh but this time let's make two versions! We'll call them Xbox one series s and x box one series s!

Or our popular ide is bloated and people are asking for a light weight ide... What's our current ide called? Visual studio but alot of people abbreviate it to vs! Let's call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

Don't get me started on windows.. 3.1... 95...nt...98...2000...me...vista...7...8....10...11 like wtf???

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[–] Atherel@lemmy.dbzer0.com 48 points 1 day ago (2 children)

Should have stayed with Cortana, at least that was a cool name.

[–] ayaya@lemdro.id 11 points 20 hours ago

I don't think Microsoft is capable of not fumbling everything related to the Halo franchise.

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[–] rtxn@lemmy.world 57 points 1 day ago (3 children)

You can call it 𝓜𝓮𝓻𝓭𝓮, but it'll still taste like shit.

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[–] SnotFlickerman@lemmy.blahaj.zone 67 points 1 day ago (2 children)

"Windows Intelligence" is an oxymoron, just like whoever came up with this rebranding.

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[–] richardisaguy@lemmy.world 27 points 1 day ago

that is pitiful

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