What's the 'unique selling point' of this compared to existing Earth re-entry systems? The parafoil giving 100 metre landing accuracy?

Were existing heavy duty systems all designed to ultimately be suitable for humans? And this? Could some future version be used for humans? If not, does ditching that criterion allow for massive efficiency improvements?

P.S. I thought they had a typo, but no. (Well, not really.) You learn something new every day.