this post was submitted on 29 Jul 2024
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As I understand the story, Michelin made tires for cars… and people drive in cars. Maybe if people had a handy guide that told them all the best places to eat, they’d start driving to those places… thus the Michelin Guide was born!
https://en.m.wikipedia.org/wiki/Michelin_Guide
There is also an interesting video by tasting history about this: https://youtu.be/-Y_TWPbmiRE
IIRC these even used the guide in a world war because of how good the maps in it were.