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Apple Reportedly Suspends Work on Vision Pro 2 (www.macrumors.com)

submitted 6 months ago by boem@lemmy.world to c/technology@lemmy.world

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[–] kevincox@lemmy.ml 19 points 6 months ago (3 children)

I don't know why everyone is so negative. The gameplan seems pretty clear to me.

Make expensive fancy product. This is effectively a "devkit" that companies can use to start experimenting with AR software.
Make lower cost product. There are now a few decent apps available and early adopters will be willing to buy it to be one the leading edge.
Now there is a bigger market, leading more companies to be willing to develop apps.

Apple is hoping that this is enough to break the chicken-and-egg cycle. Enough to get a few powerful apps such that more regular consumers will be willing to buy which again increases the addressable market which makes it more attractive to companies.

[–] TrickDacy@lemmy.world 5 points 6 months ago (1 children)

Yep that's exactly why they had started the 2 then changed their mind lol. Alllll part of the plan

[–] dustyData@lemmy.world 3 points 6 months ago

It's all 5D chess, just like Elon.

[–] qjkxbmwvz@startrek.website 4 points 6 months ago

Basically sounds like the Tesla game plan, which was super effective: roadster (which is purely a toy for the rich) and a little later the Model S (practical EV), and then introduce an affordable model.

This implies that eventually people will strap rusty boxes to their head though, so grain of salt with the analogy...

[–] WolfLink@sh.itjust.works 3 points 6 months ago (1 children)

They did something similar with Apple Watch and Apple TV and Home Pod and jt worked out well enough for them.

[–] MrSpArkle@lemmy.ca 4 points 6 months ago

HomePod is still mid. But people really sleep on how terrible the first Apple Watch was, and how AppleTV is a media juggernaut now.