As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

you are viewing a single comment's thread
view the rest of the comments

[–] User_4272894@lemmy.world 314 points 1 year ago (34 children)

I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?

It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

[–] Mars2k21@kbin.social 11 points 1 year ago (7 children)

Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.

[–] player1@sh.itjust.works 5 points 1 year ago (1 children)

“Hey bros wanna see me light $40 billion on fire?”

[–] dangblingus@lemmy.world 5 points 1 year ago (1 children)

The Kingdom of Saudi Arabia spent good money to never have an Arab Spring again.

[–] FoxBJK@midwest.social 1 points 1 year ago

Which is nuts because they have a nationwide content filter and could just blacklist Twitter and be done with it in 5 minutes.

load more comments (5 replies)

load more comments (31 replies)