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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 6 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

233 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] NotMyOldRedditName@lemmy.world 24 points 6 months ago* (last edited 6 months ago) (2 children)

Can you have it replace the video screen portion with cat videos from another source during the unskippable part?

[–] Stupidmanager@lemmy.world 17 points 6 months ago (2 children)

Sure, popover video of cute cats and turtles eating strawberries

[–] NotMyOldRedditName@lemmy.world 10 points 6 months ago

Instant millions of installs

[–] CileTheSane@lemmy.ca 4 points 6 months ago

Only other thing I need is a button to click to pause the video once the ad is over because I'm going to the bathroom.

[–] GreatDong3000@lemm.ee 9 points 6 months ago* (last edited 6 months ago) (1 children)

At this point you can just replace the video with the same video using a timestamped link from just before the ad started. Under IPv4 they can't tell if it is the same person/device requesting the same video. So unless they put the ad at exactly the same timestamp (which they won't) you can just blank out the video when an ad starts and replace the stream with the same video using the timestamp to start the video where you left off.

[–] NotMyOldRedditName@lemmy.world 2 points 6 months ago

But think of the cats!!!!