this post was submitted on 13 Jun 2024
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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 6 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[–] lemmytellyousomething@lemmy.dbzer0.com 17 points 6 months ago (1 children)

Then, I'll use AI to filter it out.

[–] hightrix@lemmy.world 16 points 6 months ago (1 children)

I’ll just use I and stop using YouTube. I won’t purposefully poison my mind with ads.

[–] Bogasse@lemmy.ml 3 points 6 months ago (1 children)

You could still go for a premium subscription, but I don't trust Google with my money either.

I hope this would make some quality content creators to move to another platform, but I don't really believe in this.

[–] greenskye@lemm.ee 1 points 6 months ago

My concern is the inevitable day premium YouTube has ads too. Seems like 'ad free' is almost always a temporary pit stop for media platforms on the road to recreating cable.