this post was submitted on 13 Jun 2024
607 points (96.5% liked)
Technology
59402 readers
3193 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Re-encoding is one thing, but ads are more or less supposed to be dynamic based on user location and likely some other data to target them.
Offloading that to the client made a lot of sense but now they have to do this server-side, they have very smart people working on making this as efficient as possible using tricks you've mentioned and more but it is still more effort than before. All for something that will likely be circumvented eventually.
All of that targeting data lives on Google’s servers already. Your computer isn’t trying to figure out who you are and what you like each ad play, Google already knows who you are when your browser makes a request for a video. Everything you are talking about is already server-side.
The data is but the client gets the specific bits from a CDN. Now they need a server to stitch these server side and stream it to you.