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Apple refuses to call Apple Intelligence 'AI' (www.engadget.com)

submitted 4 months ago by corbin@infosec.pub to c/technology@lemmy.world

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[–] ArtVandelay@lemmy.world 84 points 4 months ago* (last edited 4 months ago) (2 children)

They're trying to make people associate the term "AI" with its long form spelled out, which is obviously Apple Intelligence. The goal would eventually be that when people throw out the term AI, it's assumed that they mean apple intelligence.

[–] cmgvd3lw@discuss.tchncs.de 11 points 4 months ago

Great point!

[–] Quicky@lemmy.world 10 points 4 months ago* (last edited 4 months ago)

This is exactly why, and as simple as it is, it’s brilliant passive marketing. It stealthily implants an association to Apple Intelligence into every product and article that mentions AI, and might even require the author to distinguish their meaning when they use the acronym. They’ve Sherlock’d AI.