I mean propaganda is a helluva drug. Remember "Got Milk" or "Beef, its whats for dinner" What about the "food pyramid" they teach you in elementary school. all of it is propaganda for industrial producers. so we know it is possible to influence the masses to consume in a certain direction. it just needs to be going in the correct direction. which will take alot of time because how much is already so heavily invested into getting their industry to where it is today.