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Google is redesigning its search engine — and it’s AI all the way down (www.theverge.com)

submitted 6 months ago by morrowind@lemmy.ml to c/technology@lemmy.world

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[–] EnderMB@lemmy.world 13 points 6 months ago (1 children)

There has never been a better time for someone to swoop in and remake web search. Hell, there are probably dozens of software engineers from Google that have direct experience with search AND were laid off.

I'm surprised that no one is trying to compete with Google at the weakest point it's been since going public.

[–] psivchaz@reddthat.com 2 points 6 months ago

I think the problem is that search does not make money. Ads make money, and subscriptions make money. Convincing people to switch from Google ads to New Google ads would involve dumping tons of money into becoming popular enough to attract advertisers. Convincing people to pay for search, like Kagi is doing, is probably even harder.