this post was submitted on 10 May 2024
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Woolworths tells 79,000 they won a prize, then rescinds it (www.rnz.co.nz)
submitted 6 months ago by Dave@lemmy.nz to c/newzealand@lemmy.nz
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Woolworths has apologised to thousands of customers after mistakenly telling about 79,000 people they had won a competition.

The email for the Big Night In prize was meant to be sent to about 1000 winning customers.

Instead, 79,000 extra so-called winners were sent the same email - awarding them 4000 points towards the supermarket's Everyday Rewards card system, which would equal $30 worth of groceries.

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[–] Dave@lemmy.nz 3 points 6 months ago (1 children)

Well I guess they have to decide what that bad publicity is worth.

$30*1,000 = $30,000 planned to give away.

They accidentally emailed an extra 79,000 people, so paying out would cost $2,370,000 (on top of the $30k already budgeted).

It's a pretty significant difference so I can imagine they got together a committee and decided paying out wasn't worth it.

[–] deadbeef79000@lemmy.nz 2 points 6 months ago

They're prepared to pay up $400m to rebrand countdown supermarkets to Woolworths. They're not strapped for cash ;-)