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this post was submitted on 08 May 2024
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I really hope this bites them if the industry goes less IP-centric. We’ve gotten a slow build of “From the developers of…” fan hype, and I don’t think a big “2” matters as much as it used to.
Elden Ring, Overwatch, Cyberpunk, Genshin Impact, were all technically “new franchises” but built insane followings off either good marketing or high knowledge of their studio. So now all MS can do is copy the death path of their parrot studios like 343 Industries and The Coalition, which were built to try to tentpole their old franchises made by better studios.