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Lucasfilm Sued in Trademark Dispute Over Backpack in ‘Indiana Jones and the Dial of Destiny’
(www.hollywoodreporter.com)
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Oh, it sounds like that's not the issue. It's that they're using clips from the movie featuring the backpack in anoyher backpack company's commercials.
This isn't "you used our product without permission", but "you're using our product to directly market a competing product".