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Well they should pick up a dictionary and learn what the word means.
It's an idiom, not a word in the dictionary. You might even notice there are three words in "write it off" if you look carefully and count them out. At this point I'm going to assume you're just trolling but in case you want to educate yourself: https://idioms.thefreedictionary.com/to+write+it+off
Used in the context you claim, it’s even more of an idiotic thing to say.
The company is being fined. It’s a real penalty. Since we don’t know how much product was sold, we don’t how punitive it is but damn, when the government gets a win you take it.
The fine is inconsequential to the profit they made from lying. If stealing $10,000 from a bank was only punishable by a $500, it would be foolish not to rob the bank since you will make $9,500 in profit, writing the $500 off as an expense alongside gas money and the gun used used to hold up the teller.
Williams & Sinoma made over $7billion in profits last year. This fine is absolutely inconsequential to them and will do nothing to discourage doing it again since the punishment is trivial to the reward.