Technology
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Yep.
Standard VC bullshit.
Burn money providing a lot for nothing to build brand recognition. Then cut free service before bringing out "premium" that at first works better than the original.
Until a bunch of people starting paying and the resources aren't scaled up to match.
The important note, the "premium" service works just a bit better than (or maybe identically to) the original before the company cut features in order to develop that "premium" service.
Stage one and stage three enshittification. You forgot the bit in the middle where they chase business customers.