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I think I'm actually more mad about "Murdock owned media outlet, Murdock owned, also Murdock owned outlet oh and Murdock owned media. By the way, Murdock owned media outlet. Would you believe it, also Murdock owned outlet."
Ffs... Right wingers go on and on about the "deep state." How about how all of your goddamn brain rotting anti-reality "news" is coming from ONE GODDAMN ASSHOLE.
but if they absorb his identity into themselves, maybe they'll finally get some money
But not yet!
FOX is in deep with the Pentagon and has been since its inception. So I'm not shocked to see them find issue with MTG for failing to be hawkish enough (on Russia). But I think TNR underestimates how much Murdoch This and Murdoch That is, itself, falling out of favor with mainstream conservatives.
We played this game back in 2008, when the Murdoch Press went hard in the paint for Rudy Giuliani and he couldn't break double digits in his "strong" state of Florida. Same thing happened to Marco Rubio and Ron DeSantis and Nicki Hailey.
Wingers love FOX when its slinging the red meat - criminal drug using migrant caravans and hordes of anti-semitic Columbia students and black teenager shoplifting rampage - but they fall out fast when Greg Gutfeld and Dana Perino aren't screaming about how Woke Swifties Are Ruining Football.
The QAnon Crowd has largely walked away from FOX and moved on to harder stuff - OAN, Alex Jones, 4chan/Truth Social, etc. Go check out "QAnon Anonymous", a great source for monitoring and cataloguing the sheer depth of the crazy going on in the danker corners of the internet.
FOX has an average audience measured in the 1-2 million views. Compare that to Joe Rogan's podcast, which regularly hits above the 10M listener mark.
Wait, really?
https://www.adweek.com/tvnewser/friday-april-19-scoreboard-msnbc-is-most-watched-network-at-4-p-m/
Network ratings peak with Jesse Watters, at around 2.5M views.
https://www.forbes.com/sites/brianbushard/2023/07/03/top-podcasts-2023-joe-rogan-tops-crime-junkie-and-the-daily/?sh=1038f2954ccf
Rogan also dominates in the coveted 25-45 demographic, where FOX is lucky to break six-digit ratings.
Even if everything Murdoch-owned dried up and blew away, they have other parts of their complete media system that would fill in - think of it - these people can live their entire lives, going from website to radio show to podcast to TV stations and never hear/see anything but that which will reinforce their worldview.