Technology

59377 readers

2900 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

732

Hyundai pauses X ads over pro-Nazi content on the platform (www.nbcnews.com)

submitted 7 months ago by Dragxito@lemmy.world to c/technology@lemmy.world

79 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] FiniteBanjo@lemmy.today 21 points 7 months ago (2 children)

Bit late to the party, must be a combination of language barrier and declining effectiveness of ads on a dying platform.

[–] Everythingispenguins@lemmy.world 13 points 7 months ago (1 children)

I don't imagine that the people over at Hyundai Motor America have a hard time with English. This was merely not knowing/caring until it became a problem.

[–] FiniteBanjo@lemmy.today 4 points 7 months ago (1 children)

I'm operating under the assumption that the US Headquarters have to listen to the SK Headquarters, but who knows what goes on behind closed doors.

[–] Everythingispenguins@lemmy.world 6 points 7 months ago (1 children)

Not saying Hyundai America doesn't listen to Hyundai Global, but if they have to wait for Global to pull an ad then there are some serious management issues.

[–] FiniteBanjo@lemmy.today 2 points 7 months ago* (last edited 7 months ago)

I'm not saying the decision has to come from global, but a decision from global would explain why the decision came so late.

[–] funkless_eck@sh.itjust.works 3 points 7 months ago (1 children)

it's a meme in the marketing community to ask "what's the ROI on brand awareness"

there is no demonstrable "effectiveness" - you're just ensuring that enough people know your brand.

[–] FiniteBanjo@lemmy.today 2 points 6 months ago* (last edited 6 months ago)

By that exact metric Twitter is declining. Less twitter users, less engagement, less return on investment for ads on the platform. That said, the decline is only something like 360M to 330M over a few years, not a huge deal.

A caveat to this is most ads go through an automated bidding process similar to Google's advertisement, and the companies only pay per ad seen by a user.